Building a WhatsApp-native commerce engine for a regional D2C food brand.

₹2.1 Cr

First 6-month revenue

11.4%

WhatsApp conversion

38%

Repeat order rate

The challenge

Mehfil's customers ordered through WhatsApp anyway — but every order was a manual back-and-forth.

The approach

We built a WhatsApp-native commerce engine with catalogs, payments, order tracking, and AI fallback for product questions, plus a lightweight web storefront for SEO.

What we shipped

WhatsApp catalog and order flows
Razorpay payments inside chat
AI assistant for product Q&A with human handoff
Lightweight Astro storefront for SEO
Daily ops dashboard for kitchen and dispatch

The result

Mehfil hit ₹2.1 Cr in first six months, with 38% of customers reordering and 11.4% of WhatsApp conversations converting to paid orders.

More work

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